Why is Google Ads Important?

The search engine ad platform formerly known as Google AdWords is now going by the name Google Ads. But don’t let that new nickname fool you – it’s still one of the most powerful networks for paid advertising on the internet. This means that when someone searches for pink raincoats for pet dachshunds, and you’re a company that makes those products, there’s a higher likelihood that buyers will find you if you use Google Ads and use them well. That’s where a Google Ads agency in Melbourne can help, whether you’re in the business of keeping dachshunds dry or in any other niche, let our specialist Google Ads services grow your business through Google marketing.

Grow Your Business with Google Ads

There are many parts to the services that Google Ads provides to business owners, so we’ve provided a handy overview below. Remember, if you don’t understand anything, we’ve got your back. Just ask us for help! The main parts of Google Ads are:

  • Google Ads Management
  • Google Remarketing
  • Google Display Network
  • Google Shopping Management

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Google Ads Management

Google Ads is a major player in the internet paid advertising arena. That’s why it’s important to do it right. If you don’t feel confident with Google Ads Management, then you can draw on our extensive experience and proven systems for success at Digital Movement. Google Ads can benefit you by:

  • Making greater brand awareness a snap
  • Getting you to the results stage super quick
  • Working with longer-term SEO initiatives
Google Remarketing

Google Remarketing is like giving internet users a gentle tap on the shoulder to remind them to revisit your website. When they click on your remarketing ad, they might continue their abandoned purchase, sign up to your newsletter, or fire off an enquiry about a product. Here’s what Google Remarketing can do for you:

  • Give potential customers a second chance to buy
  • Keep your brand top of mind for internet users
  • Help you gain valuable brand exposure
Google Display Network

The Google Display Network is huge and is seen by 90 per cent of internet users at any time. That’s incredible exposure. And it’s sitting right there waiting for you to take advantage of it. Here’s what the Google Display Network does for you:

  • Targets specific audiences for better ROI
  • Gives you a large amount of exposure across a range of websites
  • Creates a more passive yet subliminally effective advert
Google Shopping Management

Google Shopping Management places your product adverts on top of organic Google searches. That’s prime real estate right there, and it’s particularly useful for retail stores and ecommerce sites. Here’s what Google Shopping Management (aka Product Listing Ads or PLAs) can do for your business:

  • Keep your budget closely monitored within limits
  • Achieve digital marketing outcomes via a different route
  • Reveal your products to users making relevant searches in Google

Get started today!