OUR MONEY FUELING PPC/SEM STRATEGIES THAT SET US APART FROM THE REST!
Pay per click (PPC) and search engine marketing (SEM) strategy is without doubt an important part of your overarching digital marketing plan. Let’s break down these two main players of online marketing and explain why they’re so essential:
Pay per click means that you only pay when people actually click on your advert. Unlike SEO which is an organic and longer term tactic for building your business, PPC can get you results super quick – and it’s cost-effective to boot! At Digital Movement we provide PPC management services.
SEM is a broad name for anything that pumps up your visibility on SERPS (search engine results pages). A SERP is what you get when you do any search on Google, listing all the relevant websites to your search.
SEM covers SEO (search engine optimisation) as well as PPC (on Bing and Google) and advertising on the Google network, including YouTube, website publishers, search engine listings, apps and associated properties.
Phew. That’s a lot of info. So why are these avenues for marketing important? Because they can provide unprecedented exposure for your business at a very affordable rate. But you can’t just throw mud at a metaphorical digital marketing wall and hope something sticks. You need a proper strategy in order to net the best results. That’s where our search engine marketing company in Melbourne and for elsewhere comes in. At Digital Movement we can help you attack your digital marketing with gusto using a robust strategy. Stop throwing mud at a wall. Contact us today!
