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Why is PPC & SEM Important?

PPC stands for pay per click, and it means that you only pay the search engine platform when someone actually clicks on the ad. Unlike organic traffic associated with SEO, PPC is a method that involves paying for traffic to your site. It’s a cost-effective strategy of getting traffic fast! So speed it up by using our digital marketing PPC services.

SEM is an umbrella term – Search Engine Marketing – which includes various ways of increasing a website’s visibility in search engine results pages (what you see when you search for something on Google). SEM includes both SEO and PPC (Google Ads and Bing Ads), and can involve advertising on a range of search engine properties including YouTube, website publishers, search engine listings, Gmail, apps and associated partners.

Confused? Contact our PPC agency in Melbourne for help today.

Grow Your Business

You can grow your business with the power of SEM, including search engine optimisation (SEO) and pay per click (PPC) strategies. We can create effective advertising on popular search engine platforms like Google Ads and Bing Ads. With SEM on your side, you can enjoy:

  • Paying only for clicked ads with PPC
  • Being in complete control of your advertising budget
  • Targeting your audience with the right messages at the right time
  • Choosing the exact space where your ads will be displayed
  • Retargeting for a second chance at a lead
  • Optimisation for maximum ad effectiveness
  • Immediate traffic and conversions within weeks
  • Greater visibility, turning ROI up to the max
Our Team

Our office is a melting pot of different life and work experiences, with an abundance of skills, insights, creative ideas, marketing technologies and all the know-how to boost your profits. We’re talking real results here. Runs on the board, wickets in hand. And any other sport related analogy you may wish to allude to.

All of our staff members complement each other in temperament, hands-on experience and formal education to provide your business with a holistic up-to-date approach to digital marketing. If you have goals, the team at Digital Movement can get you there. And if you’re not sure what your goals are yet, we can help you to fire up your imagination.

Planning & Strategy

If you’re feeling more stuck than a popsicle in a mud pit when it comes to your digital marketing, then odds are you haven’t clarified your goals. When you have crystal-clear goals – we can help you with this – you can more easily track your progress. You can see if you’re getting closer to success or failure, and the whole thing becomes more accountable. When you plan, you get:

  • An in-depth chat with us to discover and unearth abandoned goals
  • Our powerful digital tools to analyse your current business performance
  • A realistic plan on how to achieve your goals in an accountable time-frame
  • A document that outlines what we will do for you and when (we like honesty)
  • A complete understanding of how your SEM efforts fit into your business model
Implementation & Design

With goals in place to egg us on, we’re in prime position to implement. That’s right; it’s time to take action. In consultation with you, we custom build your SEM campaigns to meet your goals.
Are you prepared for the instant results of PPC and the brand authority that a well-founded SEO strategy can create for you? It’s possible! In fact, with Digital Movement, it’s entirely probable.

Trackable Successes & Outcomes

When you’re working with Digital Movement, your results start as a trickle but soon compound to a waterfall of business opportunities. If you want more control of your budget with cost-effective search engine advertising, complete freedom to target your audience as accurately as possible, and conversions within weeks … well, you know where to find us.

If you want serious success, it doesn’t happen by accident. Our formula for digital success has been repeatedly proven with the clients we work with. Every time we create a win for one of our clients, we create a win for ourselves. That’s how we think.

Get started with us today